Efficiency: We are committed to achieving optimal results and pursuing efficient outputs.

Code of conduct for efficiency:

1. Be courageous: to challenge for the best;

2. Efficiency first: to response swiftly and persevere until the objective is met;

3. Result-oriented: emphasise effectiveness and efficiency, and commit to delivering benefits.

We are a unified team, working together with a common goal in mind.

The team is like an army: each individual contributes their abilities, while the group demonstrates discipline and unity of purpose. Without rules, the team is like a scattered sand. Without a unified strategy and clear objectives, the team is unable to function effectively.  

The team is unified in pursuit of common goals: cooperation is the key driver for achieving these goals. Without unified effort, success is unattainable. 

The team works collectively in games: only competing against rivals rather than companions can secure our victory.

Code of conduct for cooperation:

1. Abide by the rules of the company: prioritise the organisation's interests over personal interests;

2. Show respect for the work of others: replace criticisms with suggestions and prompt action;

3. Communicate efficiently:  concentrate on facts, root causes, and solutions.

The combination of talent and information is a key driver of our organizational growth.

Code of conduct for integrity:

1. Be honest: act with honesty with ourselves and others; make honest and feasible promises and follow through on them;

2. Abide by the professional code: to refrain from engaging in any unprofessional behaviour;

3. Be straightforward: to uphold the principle of telling the right from wrong; be forthright in identifying and rectifying any unprofessional conduct exhibited by others;

4. Uphold the company's reputation: to actively maintain the company's image and safeguard interests of the enterprise.

Professionalism is defined by our passion for our work, our commitment to excellence, and our ability to add value. We aim for excellence and the delivery of high-quality results. We adhere to established procedures and pay close attention to detail. 

Code of conduct for professionalism:

1. Be diligent: to continually enhance professional abilities;

2. Pursue excellency: to benchmark against world-class standards;

3. Follow proper methods: to be proficient in learning, practising, summarising and sharing of best practices.